My client is Allmax group Sdn Bhd where their main product is Esposito Pizza (Frozen Pizza). As we know that frozen pizza seldom been sold at the superstore as the distributor and does’t have any advertising campaign and depends only on the distributor advertisement such as flyers and etc. It’s is different for Esposito Pizza by Allmax group where the customers need to order the pizza directly at their shop at shah alam and then they will produce the pizza.Print media such as press advertisement is very important where many viewer always bought newspaper and that paper become the source for many advertisement to advertise the product. Anything can happen since anything is everything
By putting the situation juat like everybody face in their lifestyle everyday can make them realize that the situation at the advertising campaign is about them and they need to realize thay have a problem.
Putting the situation such as the office, at home and while driving is all the problem that the people been facing these days and it need to be solve
Humor critism is something that we can eas at the newspaper these day where thr illustrator use cartoon to resemble someone and critic their action. As we can see by using the cartoon character and putting the humor scene in it we know that there are a message in it but still nobody will wt offended.
The copywiting is on the question tone where it can related to the audience where it need to be answered by the audience. If we ask something directly, people will try to answer no matter what the situation. people will try to think whether the problem include them. Then the campaign can surely make the people think.
